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Jason White on Why Publishers Must Start Thinking Like Marketers in 2026
As AI reshapes discovery and traffic becomes harder to predict, publishers need a new operating mindset. Mula CEO Jason White discusses why thinking like a marketer—and measuring success through metrics like RPS—will help publishers win…
AdMonsters Sell Side Summit Sell Side Summit Fort Lauderdale 2025
Next Event:
March 5-6, 2026 | New York, NY
500+ Leaders. 2 Days. 1 Convergent Marketplace. Previously CTV Connect, Convergent TV World is where the worlds of linear TV, streaming, CTV, gaming, retail media, and digital out-of-home come together. Audiences no longer live in silos, and neither can marketers. This event brings together brands, agencies, publishers, networks, and tech leaders to tackle the challenges of […]
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Navigating The Programmatic Minefield: AdTech’s Shift From Keywords To Content Graphs
Discover why graph-based targeting is breaking down and how agentic AI, AdCP, and real-time contextual intelligence are reshaping the future of advertising.
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California Dreamin’ Of Privacy: What The Opt Me Out Act Means For Publishers
California’s new Opt Me Out Act ushers in a one-click, browser-level opt-out that will reshape how publishers monetize audiences and manage data.
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How Publisher Cohorts Help Sites Band Together To Fight Traffic-Stealing AI
For this week’s newsletter, we’ll dive deep into the topic of publisher cohorts. It’s a subject that Justin Barton, CEO of AdGrid Media, brought to our attention at an AdMonsters Sell Side Summit a few years back.
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Why This Holiday Season Should Be Publishers’ LTV Wake-Up Call
Publishers may have seen a holiday traffic surge, but it wasn't the whole story. Here’s why CPM isn’t the best metric anymore, and why LTV and RPS could offer a better path into 2026.
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Hot Topics, Straight Talk: A 2025 Year-End Rundown with Jounce Media’s Chris Kane
Chris Kane, founder of Jounce Media, joined AdMonsters for a lively conversation dissecting this year's buzziest trends, the latest developments in the Google antitrust trial, and what keeps publishers up at night.
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Trust Is the New Publisher Playbook — And the 2026 Advantage
As discovery shifts toward AI and platform traffic becomes less dependable, trust and diversified revenue give publishers an edge. Mediavine’s Amanda Martin explains how to plan for 2026.
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What The Programmatic Industry Should Expect In A Changing Google Ecosystem
For over a decade, Google has been the gravitational center of programmatic advertising, dominating search, ad serving, analytics and measurement. But recent DOJ court rulings mark the end of Google’s unchallenged dominance.
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How BOMESI and Breakr Are Helping Black Creators Get Paid Faster
BOMESI licensed Breakr’s tech to create its SASA platform, a digital infrastructure that centralizes publisher management and financial workflows.
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AI in Ad Tech: Is It Evolution, Revolution, or “Too Early to Tell”?
James Deaker, aka The Yield Doctor, outlines how AI is reshaping ad ops—from incremental improvements to major workflow shifts and the emerging unknowns teams should keep an eye on.
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The Programmatic Pub Tech Partnership That Paid Off
How Hearst Newspapers and Aditude modernized ad ops, unified data, accelerated decisions, and turned collaboration into revenue results.
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