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Survey Says Consumers Concerned Apps Are Mishandling Their Data
Secure Data Recovery conducted a study to find out which apps American consumers trust least with their data collection practices. They discovered that women's health apps are the least trusted with data, and around 61%…
AdMonsters Publisher Forum: The Conference Experience
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How You Can Tap Into Commerce Media to Create Long-Term, Sustainable Growth: Q&A with Koddi’s Head of Commerce Media, Eric Brackmann
To dig into the details of what retailers need to know to stay competitive, we spoke with Eric Brackmann, Head of Commerce Media at Koddi. Brackmann helped illuminate why it’s important for retailers to invest in digital solutions, how to form partnerships, and how to stay ahead of the competition.…
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Thriving on the New Internet
These privacy concerns — AI innovation, the impending cookiepocolypse, Big Tech vs. DOJ, revolving ad spend slowdowns — all promise to shake things up further. And along with the new internet will come a new advertising ecosystem. Are publishers equipped to handle what’s coming next? The short answer is no,…
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The Power of Perspective: PubForum Keynote Janelle Faulk Talks Career Development, Diversity, & Data’s Future
Ahead of her keynote speech at AdMonsters' upcoming Publisher Forum in Miami, Fl., Faulk spoke with us about her career trajectory, valuable lessons she has learned over the years, and her thoughts on where the industry is headed. Faulk began her career in digital media at Businessweek, working in ad operations, which…
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US and EU Join Forces on AI Regulation & Innovation; African Regulators Grill Big Tech; ATT Recession
The White House and the European Commission started their first official meeting to discuss the development of AI technology. It is the start of a partnership and research initiative to speed up AI tech's evolution and establish regulations.
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International Women’s Day: Women In Ad Tech Talk About the State of Gender Equality
According to Jessica Cortapasso, SVP of People, Digital Remedy, women are “seeking meaningful and sustainable progress toward gender equality and are not afraid to seek new avenues.” Whether they transition to a more inclusive company or branch out to start their own, professional women are fighting for the next generation…
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Blazing Her Own Path in Ad Tech: Crystal Foote, CEO and Founder, Digital Culture Group and ThePartyStarter
Crystal Foote, an award-winning marketing professional and entrepreneur, learned that two decades into her career. Foote recently launched two businesses, Digital Culture Group and ThePartyStarter, to target and uplift diverse audiences within the advertising and digital media industry. After years of trying to push DEI initiatives for others, she found the…
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Privacy Experts Convene on the Need for Federal Legislation at RampUp
At RampUp 2023, "Stay on the Forefront of Privacy Legislation" was a session where Washington D.C.-based ad tech counsel and a VP at the U.S. Chamber of Commerce shared their perspectives on what's happening right now and what the industry can do to streamline the process. One common denominator among…
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What Are the 3 S’s of Programmatic Podcast Advertising?
Programmatic podcast advertising is gaining market share, and more and more publishers are interested in integrating it within their monetization strategy, dramatically increasing revenue generation. Old-school hosting platforms cannot trade programmatically, but now these efficiency features are available on the platforms that seriously invested in ad tech from the early…
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Say Hello to the Latest Brand Building Blocks; ELEVATE and the Accountability Score
ELEVATE includes an Accountability Score metric designed to assist brands in identifying new growth opportunities in media plans that drive unique audiences, minimize brand fraud and improve brand outcomes. Reach, impressions, and clicks typically define programmatic success, but with ELEVATE, brand equity and lower funnel actions are taken into play.…
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What Are IAB Tech Lab’s Data Clean Room Guidance and Interoperability Specifications?
A Data Clean Room is not just another ETL (Extract, Transform, and Load) machine. And it needs to have specific capabilities that qualify a product or service as a Data Clean Room. The phrase stems from the industrial manufacturing facility concept, where a clean room was a controlled area to…
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