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The AI Revolution Is Coming: Confiant Explains What To Look Out For And How To Help Keep Users Safe
At an AdMonsters Ops session on June 6th, “AI + Malvertising = ?,” attendees heard from Jerome Dangu, Chief Technology Officer and Co-Founder, Confiant, and Louis-David Mangin, CEO and Co-Founder, Confiant, about how AI is…
AdMonsters Publisher Forum: The Conference Experience
Publisher Forum Summer
There Is More Than One Path to a Cookieless Future; BuzzFeed’s Botatouille
As the ecosystem prepares for cookie deprecation, the analytical eye can spot this trend through the string of post-cookie solutions — data clean rooms, alternative IDs, and Seller Defined Audiences. Is this the way to go?Read More
Celebrating AAPI Month: NBCU’s Michelle Kim Cracks the Code on Shattering Self-Doubt
Presently holding the esteemed position of VP of Programmatic Strategy and Analytics at NBCUniversal, Michelle Kim's rich heritage has given her the invaluable ability to adapt effortlessly in any given situation.Read More
AdMonsters Playbook: How Bad Ads Affect Consumer Perception of Publishers
The scales have tipped, and programmatic has become more of a liability than an asset. Last year, Bloomberg News made headlines when it announced it was pulling the plug on open programmatic, citing bad ads and the impact they had on the reader’s experience. We surveyed 250 consumers about the…Read More
Navigating the [Not so] Great Layoff
When the economy is strong and growing, outsourcing tasks and roles to skilled and experienced specialists enables publishers to expand their capacity and grow their operations quickly. During tighter cycles, publishers can ramp down their use and cost of working with an outsourced partner without worrying about rehiring risk or…Read More
What Is Supply Path Transparency & Optimization?
The ad tech industry is growing on a massive scale, it is expected to grow 5.9% YoY (according to an IAB report). To keep up with such scale and the complex nature of the industry, folks should be prepared to also face the unique challenges that come with it. Transparency…Read More
AdMonsters Ops Keynote Christena Pyle Inspires Leadership Through Vision and Innovation
During her keynote, “Redefining Success: Leading with Vision and Innovation in the Modern Workplace,” at the AdMonsters Ops Conference, Christena Pyle will share insights into effective leadership practices that can help organizations stay ahead of the curve.Read More
Celebrating AAPI Month: Angelina Eng Reflects on the Evolution of the Digital Media Industry
Angelina Eng watched the digital media industry evolve into what it is today, and now she works with the IAB as VP of Measurement, Addressability, and Data Center.Read More
Is New Media an Endangered Species?
AdMonsters writer, Susie Stulz, has been reading Traffic, Ben Smith’s book on the start of Gawker, HuffPost, and BuzzFeed. The 2000s were heady days for “new media.” Its founders, ambitious and audacious in equal measure, figured out early on that sites that attract the most traffic win. Scorning traditional media,…Read More
How to Win a Board Game Full of Ad Ops Burning Challenges
The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Stumbling blocks are all around, even when they do not expect them. Not that ad ops managers should “beat the card” in…Read More
What Will the Ad-Supported Open Internet Look Like in 2023 and Beyond?
In Jounce Media's annual report, 'The State of the Open Internet,' three influential market forces shed light on the obstacles that media companies and advertising technology platforms face: demand concentration, bidstream bloat, and bidstream blindspots. How can we level the playing field between the dominant walled gardens and the rest of the…Read More