AdMonsters Wrapper: 🌯 The Mysteriously Missing 15%

  Powered by: May 12, 2020 Un-Break the Programmatic Supply Chain Cage Match: SPARROW vs TURTLEDOVE The Crisis Inside the Crisis Agencies Slash Umpteen Jobs UX Key to Pub Growth Surprise, the Programmatic Supply Chain is Broken Image Source: ISBA Programmatic Supply Chain Transparency Study It turns out the programmatic…

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Programmatic Won… By Default?

Marfeel asked AdMonster Editorial Director Gavin Dunaway to lead a programmatic panel with heavy hitters from Leaf Group, PreBid.org, Amnet, and more. As you can imagine, it's highly engaging—the talk circles around how the programmatic ecosystem is adjusting in the pandemic fallout, especially with The Trade Desk's demand that exchanges…

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Jay Friedman Goodway Group Digital Advertising Agencies

Goodway Group’s Friedman Says Pubs Gotta Meet Agencies in the Middle

AdMonsters Editorial Director Gavin Dunaway asked Goodway Group's Jay Friedman about the agency perspective as many advertisers turned off the spend faucets with the pandemic settling in. He got a whole lot more, as Jay ties the digital advertising milieu to the larger global economic picture, while also digging into…

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AdMonsters Wrapper: 🌯CCPA Ignites Surge in Privacy Requests

  Powered by: May 05, 2020 CCPA Privacy Requests Ramp Up Browser Hookup For ‘Burner’ Emails Beware the Slippery Slope to Bottom NY Times Washes Local Publishers' Hands Hunting for Alternative Affiliate Revenue CCPA Drives Wave Of Privacy Requests Photo by Andrea Piacquadio from Pexels As if Coronavirus-embattled publishers needed…

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Kim Elgin Keynote Speaker

PubForum Video: Keynote Elgin Kim, Lab1492, on Making Mobile Pay

"We're at a point now where we're going to have to focus on that one-to-one relationship," says mobile expert Elgin Kim, Partner, Lab1492. In this wide-ranging fireside chat with AdMonsters Chairman Rob Beeler, Kim explores the biggest operational and date challenges in apps and mobile web currently while tapping into the most…

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Webinar Replay: The Revenue Boost You Could Use Right Now

Ad-blocking users are too often written off as “lost traffic” when studies show they can help revenue efforts when given the right incentives—anything from less intrusive advertising to the ability to pay cash for content. Considering ad-blocking users can average 15% of traffic, that’s potential revenue you should start capturing…

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AdMonsters Wrapper: 🌯There Can Only Be One (Supply Path)

  Powered by: April 28, 2020 Trade Desk Demands Suppliers Choose a Path Apple Baking up Another Walled Garden Viewability: Hand Sanitizer for Websites Facebook’s Sketchy Privacy-Focused Future Google Needs to Check Your ID WaPo’s Zeus Picks Up 50 Pubs The Trade Desk Demands Suppliers Choose a Path Oh, how…

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AdMonsters Playbook: The Identity Connection

As the sunset of the third-party tracking cookie approaches, one of the most promising options—enabling publishers to monetize their audiences and advertisers to address audiences with confidence—is identity or people-based marketing. This playbook, created in partnership with Lotame, dives into identity as a concept and explains the wealth of advantages…

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