Features

Let’s Talk True Partnerships

Remember the Sizmek debacle? This awkward state of affairs really got me thinking about the word “partnership” and how disposable a word it has become in our industry, says AdMonsters Chairman, Rob Beeler. Someone can have 10-to-15 header-bidding “partners,” but all that means is you’ve got contracts with that number…

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Unified Auction Brings High Anxiety to GAM City

Before the news of Google’s ad department reorganization broke, publishers had already been getting quite itchy over the machinations of Google Ad Manager. Now outgoing Director of Product Development Jason Bigler officially announced in a blog a few weeks ago what publishers had been hearing from their GAM account managers: the…

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Meetup Debrief: It’s Time to Get Creative

On September 18, 2019, AdMonsters brought together an illustrious panel (Time to Get Creative), featuring Derek Gatts, Vice President, Ad Product CNN, Katie Spagnuolo, Associate Director, Media Strategy & Distribution, TripAdvisor and Ron Duque, Senior Director, Revenue Operations, GroundTruth, to discuss how to leverage the latest breakthroughs in creative technology,…

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