Pubs Rev Up Their Revenue Strategies

November 29, 2022 Virtual Stores Are Good As Gold CTV Ad Spend Soars in Q3 Pubs Rev Up Their Revenue Strategies Around the Water Cooler Virtual Stores Prove Themselves Data Gold Mines Although it's been around for decades, online shopping is getting a massive rebrand thanks to the metaverse and…

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The Future of Mobile Monetization: Q&A With InMobi’s Ram “TK” Krishnamurthy

In preparation for our upcoming webinar, The Future of Monetization — on Wednesday, December 7, 2022, at 1 PM EST — with InMobi and SmartNews, we reached out to Ram "TK" Krishnamurthy, General Manager (Meson) and VP of Strategic Partnerships, InMobi, to learn more about the challenges publishers face, how…

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Webinar Replay: 2023 Malvertising Preview

Thanks to the due diligence of ad quality vendors, there are tools in place to ward off malvertising and bad actors. For example, forced redirects have decreased due to iframe sandboxing, more vendor adoption and better threat sharing. However, that did not hinder bad actors from evolving new practices to…

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Purpose is Profit: Create a Sustainable Strategy

In her session, “Doing Some Good: Purpose as a Business Strategy,” at Publisher Forum Nashville, Lior Shvo from Primis highlighted how defining a greater purpose for your brand is an essential component of not only doing good for your customers and society, but also for creating and sustaining a successful…

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Is it Time to Recession-proof Your Business?

November 21, 2022 Netflix Ads are Finally Here Advertising on Twitter Is a No No Big Agencies Say No, There Is No Ad Recession Around the Water Cooler Netflix Basic Ad Tier Subscription  Netflix's basic ad tier has been an industry-wide discussion topic that is finally a reality. But will…

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Keep Watch: Malvertising Schemes Still Lurking Within Advertising Ecosystem

Advertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place. 

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Pump it Up: Increase Campaign Effectiveness With Undertone’s High Impact Sound

Undertone's High Impact Sound (aka Binaural Sound) provides an immersive, surround-sound experience within High Impact display ads. It's a 3D sound effect built into an ad, that is sure to capture the attention of any user who encounters it. But don't worry, this ad experience is not invasive. We spoke…

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A Post-cookie Survival Guide for Publishers – Tips From PubForum Nashville

Justin Wohl, CRO at Salon.com, TVTropes.org, and Snopes.com and an advisor to Supply Side Platform, Sovrn, acknowledges that monetizing programmatic ads is a critical part of editorial and has made it his due diligence to hone in on that aspect. He came to Publisher Forum Nashville to share what he’s learned…

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Top Takeaways From Publisher Forum Nashville Keynotes

November 15, 2022 Top Takeaways From PubForum Nashville Around the Water Cooler Top Takeaways From PubForum Nashville Image sourced from Donna Alberico Photography From retail media to relevancy vs reach to mastering monetization, there were many inspiring and informative takeaways from PubForum Nashville keynote speakers. Three industry giants provided their…

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Emodo Q&A: Adapt Launches Debate on Traditional Native Ads vs. Advanced Native Ads

We spoke with Thomas Anderson, Chief Marketplace Development Officer at Emodo about the creation of Adapt, advanced native ads competing against traditional native ads, how they hope to future-proof their product and more.     

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