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Inside the Buy Side: What Retail Media Network (RMN) Is Right for Your Ads?
As retail media expands, so does its complexity. It’s no longer just about placing ads but leveraging retailer-specific insights, ad innovation, and personalization. The right provider will offer precision targeting, data transparency, and seamless campaign…
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From Billboards to Ballots: How OOH Is Powering the Next Wave of Political Campaigns
As political ad spend surges in OOH, publishers seize the opportunity to capture voter attention. Discover how creative campaigns, programmatic, and location-based targeting drive the future of political messaging in OOH and DOOH formats.
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Two Sides of Google’s DOJ Trial: Cost-Effective Solutions or Monopolistic Abuse?
Google is in the global antitrust hot seat right now, with all eyes watching the current DOJ trial accusing the tech conglomerate of running an ad tech monopoly. The DOJ argues that Big G operates three monopolies — ad tech, search, and the Android app.
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What Are the Top Data Clean Rooms Solutions?
You must dig deep into each PET solution, to decide which works best for your business goals. For instance, how do you decide which Data Clean Rooms (DCR) fits best? We analyzed to discover seven of the top Data Clean Room solutions to help you find the perfect fit for…
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What Is the Role of AI in Mobile Measurement and Attribution?
Lou Hong, VP of Marketing at Adjust, explores how AI is transforming mobile measurement and attribution, enhancing data analysis and compliance with privacy regulations. Learn how privacy-centric models are reshaping the mobile industry. AI has already begun transforming various aspects of mobile marketing, from personalized recommendations to predictive analytics. As…
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Google’s Global Antitrust Reckoning; MediaMath Works To Regain Industry Trust
Catch up on the latest in ad tech, from Google's antitrust battles with the DOJ and CMA to MediaMath's resurrection. Plus, join us for a LinkedIn Live on future ops with Justin Wohl and get insights about PubForum Scottsdale.
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Is The Trade Desk Building a Smart TV OS? Here’s What This Could Mean For the Advertising Ecosystem
The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. We explore what this means for advertisers, publishers, and the future of CTV.
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The Open Web Isn’t What Advertisers Think It Is
As advertisers grapple with the complexities of the open web, it's time to rethink outdated perceptions. Discover how leveraging new technologies and consumer insights can unlock opportunities to create more meaningful connections. Here's what brands need to know to stay ahead in the evolving digital landscape.
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How Video Publishers Can Create A Comprehensive Ad Monetization Strategy
Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. Boost your strategy with these actionable insights for CTV and FAST monetization.
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Google’s Agency Incentives Controversy; Is Brand Safety Bad for Publisher Revenue; X Struggles With Ad Spend
Can a week really go by in ad tech without Google being under the microscope? Google's incentive programs for agencies are under intense scrutiny as new documents filed in the Department of Justice's antitrust trial against the tech giant reveal new details.
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How Contextual Analysis Shapes Political Campaigns: Insights from GumGum’s Hailey Denenberg
GumGum’s latest analysis reveals how contextual advertising tools reshape political campaigns by uncovering significant media trends and sentiment shifts, offering strategic insights for tailoring messaging and targeting.
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