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Bidstream Congestion: Cracking the Ad Tech Supply Chain Code
Bidstream congestion happens when multiple publishers send the same ad impression through different supply paths, resulting in redundant auction entries that DSPs need to sift through. DSPs process approximately 30 million bid requests per second, a…
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Features
Dark Traffic Is Costing Publishers 14-21% of Their Revenue – What Is It?
Ad blocking was last decade's big problem, right? It is no longer seen as an existential crisis; it's become a back burner issue. Not quite. There's a new more sinister problem— brutal adblockers that cause dark traffic. There are now 700m+ users globally. Much of this has materialized in the…
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Google vs DOJ Trial Week 3: Ad Tech Spaghetti and Courtroom Drama
Get the lowdown on week three of the Google vs. DOJ trial from the AdMonsters editors. The plot thickens as Google’s defense strategy unfolds, revealing a complex web of power plays in the ad tech ecosystem.
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Rethinking Brand Safety: Lessons from Jana Meron on News Advertising in 2024
Advertisers miss out on reaching engaged, high-value audiences by fearing news content. Washington Post's Jana Meron explains why it's time to rethink brand safety in news advertising.
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Creators vs. AI: Can Keeping It Real Save the Internet?
Last week, creators took a stand in New York City with the launch of Raptive’s ‘Keep It Real’ campaign, an advocacy effort designed to raise awareness about the impact of AI on their livelihoods. ABC News anchor Linsey Davis was the surprise host of the day, opening the event by…
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PROGIO Day 1: The Next Chapter for the Open Internet, Google vs. DOJ Face-Off, and More
From the rise of social-driven search and FAST channels to Google's ongoing antitrust trial, ProgIO spoke to many of the challenges facing publishers today. As the industry continues to push for transparency, fairness, and a more open ecosystem, the path forward depends on innovating while maintaining trust with consumers and…
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Supercharging Creative Strategies with AI: Top Takeaways from IAB Connected Commerce Summit
How is AI changing creative strategy? The IAB Connected Commerce Summit featured lessons about creating experiences that connect with consumers.
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8 Inspirational Hispanic Leaders Shaping the Future of Digital Media and Ad Tech
In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in the industry.
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🌯 Big Tech Under Fire: FTC’s Data Misuse Report — What It Means for Ad Ops
On Thursday, the FTC reported that various social media and streaming platforms have extensively monitored users, including minors, gathering and distributing more personal data than many were aware of.
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Navigating the New Rules of Marketing to Multicultural Audiences
Neil Sweeney, Founder/CEO of Reklaim, explores how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions.
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Google on Trial: Unpacking Week Two of the DOJ’s Case and What It Means for Publishers
As week two of Google’s antitrust trial unfolded, publishers were stepping out of the shadows. With testimonies revealing Google’s deep grip on ad tech, we unpack how this could reshape the industry and finally give publishers their due. Watch the full breakdown and get the highlights of the trial here.
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