Publishers Seek Strategic Partnerships With SSPs: Is a SaaS Model the Answer?

Publishers, SSPs, and DSPs need to work together to ensure all parties get what they need from one another. However, publishers often lament the lack of transparency and the slow evolution of SSPs. At Publisher Forum New Orleans, a DSP, an SSP, and a publisher all came together on one stage…

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AdMonsters Playbook: Navigating Political Ads for the 2024 Season

A staggering $10 billion will pour into the political advertising arena with the goal of swaying American voters during the 2024 Election cycle. While $10 billion is a boon for digital media stakeholders, that money comes with severe risks. Publishers must undertake the critical task of determining whether specific advertisers…

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UK Online Safety Act Goes Live; Another Round of Media Layoffs are Coming

The UK Online Safety Act imposes a "duty of care" on any platform or service that's used or accessed by UK citizens. Duty of care means that media and social media companies will be held responsible for any harmful content on their sites.

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The New Role of Publishers in 2024: Q&A with Connatix’s Mike Caprio

In 2023, publishers faced myriad challenges, and the path ahead to 2024 remains uncertain. Despite the difficulties publishers faced, Mike Caprio, Senior Vice President and GM, Americas, Connatix, envisions a redefined role for publishers in 2024, one teeming with promising opportunities. AdMonsters chatted with him to learn more.

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Why Actions, Not Words, Are Needed to Face the Cookieless Future

Publishers and SSPs are influenced by higher CPMs and fees and DSPs crave the audience targeting and segmentation provided by cookies. If we do not encourage the use of cookie alternative traffic in advertising today, the entire industry will take a huge step back when it becomes a reality.

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PubForum NOLA Digital Media Smackdown: Can the Buy-Side and Sell-Side Find Common Ground?

At PubForum New Orleans, we hosted a session, Digital Media Smackdown: Buy-Side V. Sell-Side Programmatic Data Gap and how sellers and buyers can improve their practices, how the ad tech industry will look with fewer intermediaries, and how to maneuver the complex programmatic supply chain. 

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How Publishers are Monetizing News During Challenging Times

at PubForum New Orleans, Johanna Bergqvist, General Manager, The Americas, EX.CO, moderated a discussion with leaders from DailyMail.com and News Corp to find out how publishers can make their video inventory more brand-safe and appealing to media buyers so they can increase fill rates and revenue. 

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Publishers Share Plans for the Many Unknowns of a Cookieless Landscape

A roundtable of ops leaders gathered at AdMonsters Publisher Forum New Orleans to discuss the most pressing issues facing the industry, including a cookieless future, what’s next with first-party data, and the Privacy Sandbox. 

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Ad Tech Industry Experts Weigh In On the MFA Scourge and Black Publishers’ Concerns

After we published our article about Black-owned publishers’ concerns about being designated MFA sites, we spoke to some industry experts to understand how they define them, how to distinguish a bad site from a benign one, and to see if the industry’s standards label Black-owned publishers as MFA sites unfairly.

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How Can Publishers Best Gauge User Intent and Sentiment? Ask Them.

A Q&A with Ravi Mittal, Founder and CEO of Vuukle, on how publishers can leverage quizzes to build audiences, collect first-party data, and drive engagement. The demise of the third-party cookie once sent waves of fear through the digital advertising ecosystem, but not anymore. That’s because, in the years that…

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