Five Questions for Evaluating Cookieless Publisher Solutions

While the needs of each publisher may be slightly different, generally there are five questions every publisher should ask when evaluating whether or not a cookieless solution is right for them. Any solution that satisfies these criteria will likely enable publishers to sustain and grow ad revenue, while simultaneously establishing…

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The Facebook Ad Boycott Could Be Magic for Publishers

The #StopHateForProfit Facebook advertising boycott, launched against the social media giant for continuously allowing hate speech and misinformation to exist on its platform, is steadily growing steam. Could this create an opportunity for publishers as brands seek to reallocate their ad spend? Folio Senior Editor, Greg Dool,  weighs in.

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Now Comes the Fun Part: Activating Identity

You took a really big step by adding an identity partner, but like most things in ad tech you can’t expect to flip a switch and watch the magic happen. Activation, though, is where things get exciting—sure you’ll be able to garner looks from new advertisers and grab higher CPMs,…

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Personalization Power With a Push: Top 5 Takeaways

On June 18, AdMonsters hosted a webinar with Powerinbox, Personalization Power at Scale featuring Jeff Kupietzky, CEO, Powerinbox; Max Dennis, Director of Audience Development, Assembly; and Chip Schaible, Director of National Account Sales, IQVIA. The webinar examined the intricacies of this burgeoning channel while highlighting its growing revenue potential. Here…

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Apple’s IDFA Lives On, Sort Of

June 23, 2020 Apple's IDFA Goes Opt-In DigiTrust Bites the Dust Coronavirus Travel Slump Cuts Google Deep Blunt Force Blocking #BlackLivesMatter Apple’s IDFA Goes Opt-In The rumor mill was running wild with speculation that Apple was about to mercilessly slay the iOS app-based advertising tracker, IDFA. Well, good-ish news—IDFA lives!…

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Webinar Replay: Personalization With a Push

In this video recap of our webinar with Powerinbox, Personalization With a Push, publishers Max Dennis, Director of Audience Development, Assembly and Chip Schaible Director of National Account Sales, IQVIA join Powerinbox's CEO Jeff Kupietzky to discuss their experiences with leveraging browser push notifications. You'll learn all about the intricacies of…

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Level Up Your Ad Ops Skills While Working From Home

We caught up with Brandon Gains, VP of Marketing at MonetizeMore to learn more about why his company teamed up with PubGuru to launch PubGuru University to bring AdSense and GAM training to ad ops professionals. We also talked about strategies for bringing teams closer together through training during stay-at-home…

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What Is Demand Path Optimization (DPO)?

In the advertising industry, we are always looking for ways to be more efficient. This is especially true for media owners who are hoping to monetize their desirable content and audiences with the least amount of steps in between. Enter Demand Path Optimization which can clean up the media selling…

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Google’s Sellers.Json Could Use Some Transparency

June 16, 2020 Google’s Rather Opaque Sellers.Json A Glimpse of Recovery Where CCPA Comes In and Goes Forth Another Round: Facebook Vs. Australia Roku Takes on Amazon, Linear TV Google’s Rather Opaque Sellers.Json Image Source Jounce A year after the first Sellers.json file appeared, Google has finally deigned to join…

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AdMonsters Playbook: Mastering the Mobile Web

Mobile monetization strategies are about the bigger picture—a coordinated effort around several distinct digital publishing areas that ensure both better user experience and optimal monetization. Better site performance means increased pageviews, equaling more impressions and ultimately higher revenue. This playbook, created in partnership with Marfeel, will dive into the nuances…

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