🌯 Recession Where? Ad Spend To Skyrocket in 2022

June 13, 2022 Netflix To Join Forces With Roku? Recession Where? Ad Spend Predicted To Soar Streaming Services Ad Rates Around the Water Cooler Netflix To Skip Ad Steps With Potential Roku Acquisition Recently, we gave you all a warning about ads potentially coming to Netflix, one of the only…

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Keynote Kerel Cooper Spotlights Powerful Shaping Influence of Black Media

During his keynote — Diversified Teams, Tactics & Audiences: Why the Future of Media Looks Like Group Black — at AdMonsters Ops on June 7, 2022, Kerel Cooper, President of Advertising, Group Black, called on the media industry to address challenging shifts within the industry with diversification and innovation —…

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The Rise of Publisher Data and Its Potential for Tighter Collaboration Between Brands, Agencies, and Publishers

With third-party cookie deprecation quickly becoming a reality, publishers are examining the data they have within their walls and realizing that they have unique and valuable assets to bring to the table. Their data will give rise to new opportunities for brands, agencies, and publishers to collaborate earlier on in…

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🌯 Ad Tech Giants Get Slaps on Wrists

June 1, 2022 Apple Is Meta's Worst Nightmare U.K. Watchdogs Ready To Regulate Google Twitter Knowingly Sold Protected Data Meta Despises Apple’s Domination of Mobile App Ecosystem Apple ATT this, Apple ATT that. If one thing is certain, Meta has had enough of Apple, and they made that very clear…

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Charting the Customer Journey From End-to-End With Michael Chiang, Director, Campaign Operations, NYTimes

The NY Times is getting data out of silos to harness the power of marketing, customer, and advertising data toward a more collective, data-driven business. Michael Chiang, Director, Campaign Operations, The New York Times, is using Action IQ CDP to quickly create, deploy and evaluate campaigns. And eventually, some tools…

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What Is the Competition and Transparency in Digital Advertising Act?

The bill includes regulations that will continue to trigger an already erupting volcano. The lava represents all the publishers and advertisers who constantly scramble to keep up with these rules and regulations.

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🌯 YouTube’s Frequency Cap; Everything Is an Ad Network; Meta’s Big L; RTB Data Breach; Ari Paparo’s New Media Company

May 24, 2022 YouTube Takes On Frequency Capping No, Maybe Everyone Shouldn't Launch an Ad Network Meta's Big L RTB's Big Data Breach New Media Company to Vet Ad Tech Vendors YouTube's New Ad Options Include Frequency Capping "Frequency has always been the hard number, but it's where the magic…

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Navigating the Great Resignation: Find Stability With an Ad Ops Partner

Ad ops partners will also be able to work with their publishers on various custom projects, such as ad server implementations, ad server migrations, and custom reporting. They'll also provide consulting services, ranging from planning and strategy to identifying new revenue opportunities to workflow optimization.

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Whose Data Is It Anyway? Buyers? Sellers? No, Theirs.

Moving forward, it may seem a no-brainer to pubs, that in this privacy-forward era, users should either subscribe or provide morsels of information in exchange for content that is meaningful and relevant to them (which would include advertising), but maybe there really is another way. And maybe that other way…

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Video, Viewability & “The Periodic Table of Video Engagement”

Ex.co deeply dives into the ins and outs of retaining viewability and even presents a carved out periodic table that outlines the steps to reaching video engagement and revenue highs. 

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