Features

Facebook Ads & iOS 14: What Can You Do to Overcome Data Loss?

If you’ve looked at your Facebook ads data recently, you might be worried about your dwindling conversion insight. Starting with Safari and Mozilla’s default blocking of cross-site tracking since the release of ITP 2.1, continuing with the rollout of Limited Data Use that limited tracking in California to comply with…

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Webinar Replay: Unlocking a Creative-First Approach to Social Display

During our April 22, 2021 webinar, Unlocking a Creative-First Approach to Social Display, Nikki Gertner, Senior Product Manager at Celtra and our own Rob Beeler dug into why publishers should look for more functionality — whether that's the ability to make content "shoppable" or even just build out time-saving templates…

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Core Web Vitals Delayed; Browsers Say No to FLoC

April 22, 2021 Core Web Vitals Rankings Get Pushed Back a Bit Hey FLoC, Get Off My Block Around the Water Cooler Core Web Vitals Gets Pushed Back (and Most Sites Don’t Rank Well Yet Anyway) If Google’s new Core Web Vitals benchmarks for the “page experience” became the standard…

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Maximizing the Value of First-Party Data

In preparation for our upcoming webinar with Permutive: Vox Media’s Approach to a Changing Media Landscape, Tuesday, April 27, 1 PM ET, (Register now!), I spoke with Michael Ogunjobi, Customer Success Lead, Permutive, about how publishers can fully maximize the value of their first-party data and demonstrate that value to…

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How Pubs Can Monetize Advertisers’ Content From Social Media

In preparation for our upcoming webinar, Unlocking a Creative-First Approach to Social Display, on Thursday, April 22 @ 1 PM EST (Register now!), AdMonsters Advisory Board Chairman, Rob Beeler, spoke with Nikki Gertner, Senior Product Manager, Celtra, about monetizing an advertiser's content from social media, having a range of ad…

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Cleaning Up the Programmatic Supply Chain 

The advertising ecosystem has a huge opportunity to create a more transparent programmatic supply chain, where SSPs, brands, ad tech vendors, and agencies alike can commit to using new tools and tactics to improve how they work with publishers. By enhancing the control and transparency in the programmatic supply chain, we will ultimately…

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Is Contextual Ready For Post-Cookie Prime Time?

Is contextual scalable? How can publishers prove performance? Does contextual need to be standardized? In this video from Publisher Forum Virtual 2021, Scott Messer, Senior Vice President, Media, Leaf Group speaks with Emily Healy, Director, Digital Standards, Publicis Media about all of these topics and more.

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