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Building In-House And Third-Party Ad Tech Tools For Canada’s Largest Media Footprint
In April, when Matt McGowan joined Bell Media, Canada’s largest media and entertainment company, he came with a track record spanning both startups and corporate orgs.
AdMonsters Sell Side Summit Sell Side Summit Fort Lauderdale 2025
Next Event:
Sell Side Summit Austin
Empowering the Growth of Leaders and Innovators in Ad Ops
November 2-4, 2025 | Austin, TX
Dive deep into the real-world challenges faced by ad ops professionals, explore effective strategies for leading teams and advancing your career, at any level, and leave with actionable insights ready to be implemented. Early-career professionals will explore foundational skills, emerging trends, and career development strategies. Gain insights into building your network, optimizing campaign performance, mastering […]
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Keep Your Audiences Coming Back for More
From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.
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Olyzon.tv Sees Through The CTV Chaos Using Contextual AI
When Jules Minvielle, co-founder and CEO of Olyzon.tv, launched his third ad tech startup, CTV’s rise and AI’s rewriting of ad ops were too significant to ignore, and he built it to converge the two.
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What’s Really Clogging the Mobile Supply Chain?
Structural and technical quirks add layers of confusion and bog down mobile app supply paths. But rampant auction duplication is the leading culprit.
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Cloudflare’s AI Tollbooth: Innovation or Gatekeeping?
When Cloudflare announced it would start blocking Perplexity AI's stealth crawling, it became a formidable gatekeeper of the open web.
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Three Opportunities To Improve Marketing Measurement In Uncertain Times
A modern measurement standard must fuse the granular, causal truth with a strategic outlook, operating at the speed of the market. Here are three considerations to ensure your measurement approach is primed to fuel success.
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SiriusXM’s Brittany Warren Dishes On Offshoring Strategy And Managing Third-Party Vendors
After elevating through a company merger and several promotions, Brittany Warren, Director of Client Services at SiruisXM, now focuses on managing offshoring and emerging solutions.
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What Is llms.txt and Why Should Ad Ops Care About It?
llms.txt is the velvet rope between your content and AI crawlers. Here’s how ad ops can turn it into AI-safe inventory, enforce compliance, and turn crawls into cash.
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Publishers Take a Stand Against AI Scraping, With Some Help From the IAB Tech Lab
Last week in New York, more than 80 media leaders, platforms and tech vendors gathered as part of an IAB Tech Lab working group to discuss AI platforms scraping their content without permission and compensation.
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The SSP Reckoning: Why Publishers Are Cutting Out The Middlemen
Supply-side platforms are experiencing a reckoning. After years of coasting on the industry’s growth wave, they’re waking up to a brutal reality: Publishers have stopped buying their promises and started demanding proof.
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Is SaaS Killing Innovation In Ad Tech?
In theory, software as a service (SaaS) is supposed to unlock innovation. But in ad tech, we’re beginning to see signs that SaaS may be doing the opposite.
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