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How Sell-Side Curation Is Reshaping The Future Of Programmatic
The rise of sell-side curation is a response to signal loss and a strategic reorientation of the programmatic ecosystem, one that unites data fidelity, cost efficiency and omnichannel scale in one fell swoop.
AdMonsters Sell Side Summit Sell Side Summit Fort Lauderdale 2025
Next Event:
Beyond the Browser. Into the Signal: The Next Era of the Open Web
August 17-19, 2025 | Nashville, TN
With media consumption moving off of traditional websites using AI, social media, and mobile-first behavior dominating, what does this mean for publishers and sell-side teams? Learn new strategies to increase your declining traffic and find new audiences in the AI feed. Sessions will include: ♦ Discovery is Broken: Finding Audiences in the AI Feed ♦ […]
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Olyzon.tv Sees Through The CTV Chaos Using Contextual AI
When Jules Minvielle, co-founder and CEO of Olyzon.tv, launched his third ad tech startup, CTV’s rise and AI’s rewriting of ad ops were too significant to ignore, and he built it to converge the two.
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What’s Really Clogging the Mobile Supply Chain?
Structural and technical quirks add layers of confusion and bog down mobile app supply paths. But rampant auction duplication is the leading culprit.
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Cloudflare’s AI Tollbooth: Innovation or Gatekeeping?
When Cloudflare announced it would start blocking Perplexity AI's stealth crawling, it became a formidable gatekeeper of the open web.
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Three Opportunities To Improve Marketing Measurement In Uncertain Times
A modern measurement standard must fuse the granular, causal truth with a strategic outlook, operating at the speed of the market. Here are three considerations to ensure your measurement approach is primed to fuel success.
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SiriusXM’s Brittany Warren Dishes On Offshoring Strategy And Managing Third-Party Vendors
After elevating through a company merger and several promotions, Brittany Warren, Director of Client Services at SiruisXM, now focuses on managing offshoring and emerging solutions.
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What Is llms.txt and Why Should Ad Ops Care About It?
llms.txt is the velvet rope between your content and AI crawlers. Here’s how ad ops can turn it into AI-safe inventory, enforce compliance, and turn crawls into cash.
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Publishers Take a Stand Against AI Scraping, With Some Help From the IAB Tech Lab
Last week in New York, more than 80 media leaders, platforms and tech vendors gathered as part of an IAB Tech Lab working group to discuss AI platforms scraping their content without permission and compensation.
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The SSP Reckoning: Why Publishers Are Cutting Out The Middlemen
Supply-side platforms are experiencing a reckoning. After years of coasting on the industry’s growth wave, they’re waking up to a brutal reality: Publishers have stopped buying their promises and started demanding proof.
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Is SaaS Killing Innovation In Ad Tech?
In theory, software as a service (SaaS) is supposed to unlock innovation. But in ad tech, we’re beginning to see signs that SaaS may be doing the opposite.
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Still Feeding the Open Exchange? Here’s What It’s Costing You
New AdMonsters and Intent IQ research reveals a critical gap in publisher monetization strategy. While 55% still rely on open exchanges for cookieless traffic, they admit it’s not working. See how top publishers bridge the gap with identity solutions and Deal ID packaging.
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