Effectively Using Consumer Data to Future Proof Your Business

In preparation for our upcoming webinar with Permutive: How Publishers Can Use Data to Close More Deals With Advertisers, Wednesday, August 31 at 1 PM ET, (Register Now!) I spoke with Thomas Baart, Customer Success Manager at Permutive. We discussed how publishers and advertisers can deliver more responsible advertising to…

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You Are Not Immune: Take Our Publishers’ State of Clickbait Survey

No site, it seems, is immune, with clickbait ads appearing on even the most discerning properties. This 5-minute survey seeks to help us better understand the extent of the problem, why it occurs, and whether or not publishers have the tools they need to eradicate it from their properties. 

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Justin Killion: Complex Networks Masters the Art of the Pivot to Diversify Revenue

Inspired by the innovation of Complex co-founders Marc Ecko and Rich Antoniello, Justin Killion, President at Complex Networks, will discuss the “Justification of Revenue Diversification” for the Publisher Forum opening keynote. Complex Networks boasts a twenty-year long legacy of adapting from print to web to streaming in order to maintain…

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Your Email Strategy May Blow Up Sooner Than You Think

Does an email still count as first-party data if you never know who the email belongs to, or whether it belongs to anyone at all? And what happens as email obfuscation becomes an “enabled by default” feature of consumer devices and web browsers? Just when everyone thought email might be…

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How to Attract & Retain Talent During the Great Resignation: Q&A with SEBPO’s Ray Adamson

A leading global outsourcing company, SEBPO services all areas of the advertising technology space. As such, the company is uniquely positioned to help its clients with any needs they have, despite the current state of the industry. This helped SEBPO navigate the pandemic and subsequently the Great Resignation, both pivoting how…

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8 Ad Tech Execs Weigh In On Google Pushing Back the Third-Party Cookie Cutoff

It was evident. Google was going to delay plans to eliminate third-party tracking cookies in Chrome. Their Privacy Sandbox head is saying it will take until the latter half of 2024 for an alternative to replace cookies, but we've been hearing rumblings from buyers that it could very well drag…

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Disruption in Targeted Advertising: How to Turn Crisis into Opportunity

Brands can balance out broad targeting efforts by experimenting with new media platforms and marketing tactics. Work with clients to establish how much risk they’re willing to take on and allocate the majority of the budget toward proven channels, even if it means accepting slightly lower returns at scale.

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USA Today Tested Topics API; Netflix’s Approach to Addressability; Millions of Ad Spend Wasted

July 26, 2022 USA Today Tested Topics API For 90 Days Netflix's Gradual Approach To Addressability Millions of Ad Spend Wasted on Clickbait Sites Around the Water Cooler USA Today Tested Topics API For 90 Days Image sourced from Twitter @SimonJHarris If you've been thinking that Topics API will be…

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Sales and Ad Ops Best Practices for Collaboration

What’s the best way for publishers to attract advertisers to their properties? Enable their sales teams to tell compelling stories about their audiences and why they would be receptive to the potential advertiser’s products and services. But storytelling requires data. The trick is to foster better collaboration between Ad Ops…

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What Is Retail Media Advertising and How Does it Benefit the Ad Tech Industry?

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising.  In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. Now that third-party cookies are slowly fading away, it will be…

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