Ad Ops Topics: Devices

A device is used for computing either at home or traveling, is generally more portable than a desktop personal computer or a laptop computer and tends to have more limited, specific-use functionality. Device web and application advertising is becoming more of a viable revenue stream and is a subset of online and mobile advertising. This refers to advertising on devices such as the iPad, e-Readers, tablets and other small computing devices and can also include Blackberry, Droid, iPhone and other smart phones that have mobile web and application capabilities.

Blog Posts

Jack Myers and Rob Beeler at OPS NY Part 3 - Apps

Nov 30, 2010

We knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely fortunate to be able to get Jack Myers, media economist and chairman of the Media Advisory Group to help us end a fantastic day and really drive the point home. Jack Myers and Rob Beeler wrapped up the OPS NY event by...

HTML5 Advertising FAQ

Oct 19, 2010

Editor's note: This article was provided by Jack Wallington, head of industry programmes, IAB UK and Lynne Hunt, head of ad operations, The Guardian. It is reposted from the IAB site with permission.This page is a status update about the use of HTML5 in advertising from major publishers, ad networks and agencies in the UK. It will be updated regularly and should be used for information only to help companies understand the state of play with HTML5 in advertising. This document was last updated...

5 Questions for Rob Deichert, Jr. of The Weather Channel

Aug 5, 2010

Rob Deichert Jr., Senior Vice President of Ad Operations at The Weather Channel, will be presenting a Focus Session: Publisher Success Across Multiple Platforms: The Operations Opportunity at OPS in NY on September 30, 2010. In advance of the event we asked him a few questions about multiple delivery platforms and ad serving.1) Can you briefly talk about your responsibilities as SVP of Ad Operations at the Weather Channel?RD: I'm responsible for the ad operations of our websites, desktop...

iPad and iPhone App Development: Like Pouring Concrete

May 11, 2010

NPR was one of a few publishers to have a customized iPad application available at the product launch. The iPad app was a result of five weeks of intense development, but also, six months of learning through a successful app on the iPhone platform. Here are some things to consider when building applications and revenue models for either the iPhone or the iPad.1. Apps give publishers an attractive new way to engage audiences. Benefits include:Custom experiences. Publishers can use the...

Highlights from the 2010 Brightcove Video Monetization Summit

May 7, 2010

On Wednesday I attended the Brightcove Video Monetization Summit. After a brief geeky starstruck moment - seeing Brightcove CEO Jeremy Allaire (formerly of Allaire and Macromedia) in person and resisting the urge to scream "I LOVE COLDFUSION" at him - I settled in for a long day of video learning. Let's just say, I was not disappointed. There was a lot to take in. Here are some of the highlights:Video is KING of Growth MountainIn his keynote Jeremy Allaire presented some staggering figures...