For reasons that completely baffle Søren H. Dinesen, co-founder and CEO of Digiseg, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.
Read More
Future Today's apps, including HappyKids, Fawesome, and iFood.TV are tailored for specific audiences. Their hero images align with the app's theme, such as family-friendly imagery for HappyKids, diverse content for Fawesome, or lifestyle programming for iFood.TV. D'Alessandro emphasizes that brands can create thematic takeovers related to holidays, programming, or genres.
Read MoreAdMonsters May 9, 2024 TWIM 2024 Honoree Meredith Brace: Pioneering the Path to Data Inclusivity Through our conversation with Meredith Brace, you'll learn how XR Extreme Reach sets itself apart by providing a holistic solution for ad delivery and data management, ensuring compliance through meticulous adherence to standards, and…
Read More
This past week, nothing caught the attention of the internet and social media quite like the beef between Kendrick Lamar and Drake. Yet, one of the most curious pieces of news to develop relates to the creator economy. Both Lamar and Drake allegedly removed the copyright claims on their diss…
Read More
With the death of cookies, the decline of MFA sites, and 96% of publishers depending on contextual targeting for their business, a paradigm switch is set to occur, placing more value, and power, to the publishers who create high-quality content.
Read MoreAdMonsters May 2, 2024 Hey Circle, “Is AI Going to Steal Ad Ops and Rev Ops Jobs?” On the newest season of Netflix’s social media reality show The Circle, the hosts surprised contestants with the appearance of an AI persona, Max. Since the meteoric rise of generative AI, some…
Read More
On the newest season of Netflix’s social media reality show The Circle, the hosts surprised contestants with the appearance of an AI persona, Max. Since the meteoric rise of generative AI, some have wondered whether their jobs were at risk. Is this a reality that ad ops and rev op…
Read More
AdMonsters has long advocated for strong partnerships between publishers and retail media networks, given how such bonds could deliver the holy grail (aka the customer-first future). That's why it's no surprise that Best Buy is joining forces with CNET to extend advertisers' reach, while also enhancing customers' shopping experiences.
Read More
With purchase cycles spanning weeks and customers encountering hundreds of auto ads, it can be difficult to differentiate yourself from the competition. Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. CTV is helping fill the void.
Read More
As the saying goes, 'With great popularity comes great scrutiny.' The House's sudden decision to ban TikTok in March, which caught TikTok executives off guard, is a testament to this. The strained relationship between our government and the ByteDance-owned company, exemplified by CEO Shou Zi Chew's contentious court appearance with…
Read More