The Privacy Sandbox launched a polarizing debate even before Chrome enacted its Tracking Protection feature on 1% of its audience. Notably, The Trade Desk refuses to participate in the Privacy Sandbox initiative. The DSP called out big G, stating, "Google is self-serving and sandbox solutions are inadequate."
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Even with legislation like COPPA on the books, which helps parents regulate information collected about their children aged 13 and younger when they go online, more needs to be done to protect the 18 and under demographic.
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For years, Amazon Prime users had two ad-free options for watching video content: transactional video on demand (TVOD) and subscription video on demand (SVOD). The first option allowed people to purchase or rent a movie or TV show; the second was to consume any of the Amazon Prime library. In…
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In a unanimous decision, a San Francisco jury sided with Epic Games, ruling that Google violated antitrust laws by unfairly stifling competition within Google Play.
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In November, the marketing data firm WARC anticipated an 8.2% rise in advertising spending in 2024, following a modest 4.4% increase in 2023. However, newer reports from Dentsu and GroupM indicate more moderate growth rates of 4.6% and 5.3%.
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To experts, OpenAI made five key governance mistakes, from its initial “weird” board structure to a small and inexperienced board making a bad decision. Time will tell if OpenAI survives as a company or if it’s absorbed into Microsoft entirely, but for now, other start-up tech companies are looking at…
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The UK Online Safety Act imposes a "duty of care" on any platform or service that's used or accessed by UK citizens. Duty of care means that media and social media companies will be held responsible for any harmful content on their sites.
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In August, background actors told reporters that Hollywood studios started creating AI scans of them, without making it clear how those scans would be used. Their union wanted ironclad veto power over “digital doubles,” and minimum pay rates when AI is used to create an actor’s digital likeness.
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Buyers suspect that streaming publishers are less than transparent in their reporting, despite promises made last year by GroupM and others.
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Amazon’s unBoxed 2023 conference has been eventful. The retailer announced a plethora of new ad tools and expansion of existing ones that are likely to impact the industry in a big way.
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