September 08, 2020 Publisher Revenue Dips 2.3% A Viable Model for Local News? Pubs' Revenue Dips 2.3% It’s been hard out here for digital publishers in 2020. According to the latest Digital Publishers Revenue Index (DPRI), publishers’ revenue declined 2.3% YOY compared with Q1 2019. Overall, digital revenue fell by…
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September 01, 2020 No FAN of Apple’s iOS 14 changes Is It Too Soon to Call Programmatic the Comeback Kid Consumers Further Warming Up to Ad-Supported CTV Not a FAN of Apple’s iOS 14 changes (Update 9/4/20—Will you look at that? Apple has stepped back and says the iOS 14…
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August 25, 2020 Death Of Cookie Could Really Cost Pubs Rise of the Media Aggregators SSPs Take a Bath Cookie Death Even Worse Than Feared Image sourced from Twitter While we wholeheartedly agree the third-party tracking cookie has outlived its usefulness, we’ve also strongly held that its death could be…
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August 18, 2020 Pubs Missing From W3C? Google Lobbies Users Against ACCC Amazon Gains A Lead CCPA Finally Final Pubs Sorely Missing From W3C Conversations Is the future of advertising being shaped by one dominant player? That’s a serious question being raised by a group of ad tech companies, agencies…
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Powered by: August 11, 2020 Apple Redirects Traffic From Browser to News+ App Is Apple Playing Dirty Games With IDFA? TCF 2.0 One-Week Countdown: Are You Ready? Google’s GDPR TCF 2.0 Consent Policy Could Hurt Pubs Apple Redirects Traffic From Browser to News+ App Image sourced from Scroll CEO…
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Powered by: August 04, 2020 Will Ad Industry Voltron Save Advertising's Future? Programmatic In-Housing Goes Worldwide Google Officially Joins IAB TCF 2.0 GVL Ad Spend Actually May Not Return Until 2023 Ad Industry Voltron Forms to Defend Advertising’s Future Image source Netflix Led by the ANA’s Bill Tucker as…
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Powered by: July 28, 2020 Fake Ads Aren't Facebook's Only Woe BAD ADS Act Bullies Section 230 What Pubs and Brands Need to Know About CCPA Podcasts Hit Their Stride Facebook Problems: Real Brands, Fake Ads Facebook is ankle-deep in troubles as of late. For one, I’m sure we’ll…
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Powered by: July 21, 2020 Amazon Drops Fees When Going Through Its DSP AVOD Opportunities Aplenty IAB TCF 2.0: Considerations CCPA 2.0 Is Gunning For Ad Tech Advertisers Fly Non-Stop Programmatic and Save The now-infamous ISBA study has many marketers wondering where that mysterious and unaccounted-for 15% of their…
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July 14, 2020 It's Not a Recovery—But It's Something SMBs Can't Leave Facebook Alone CCPA's Facebook Challenges Peacock Walled Garden Plans Get Blocked Don’t Call It a Comeback—Yet Ad spend may have begun slowly trickling through the programmatic pipes starting in May, but beleaguered advertisers aren’t at all hopeful that…
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July 07, 2020 Facebook Ad Boycott Drags Pubs Down Google and European Publishers Butt Heads Why Is Clothing Topping Paid Ad Impressions? Advertising Doesn't Earn Consumer Trust Pubs Dragged Down by Facebook Ad Boycott We know what you’re thinking, publisher—all those big brands boycotting Facebook in July means moolah is…
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