Wrapper - AdMonsters

Pubs Take Washington; Meta Vs Canadian Publishers

Recently, the Interactive Advertising Bureau (IAB) and Beeler.Tech organized a group of 16 publishers to meet with the offices of three Senators and three Members of Congress.

The News: The Advertising Ecosystem Is Enjoying a Bit of a Rebound

What a difference a few business quarters make! Back in Q1, all anyone could talk about was an impending recession. The advertising industry expected to take a massive hit as advertisers cut their spending and focused on retail media platforms. We may still have a recession, although as of this…

MediaMath Fallout; Privacy Sandbox Rollout; US & EU Data Privacy Framework Launch

This week, Google will enable Privacy Sandbox APIs for about 35% of Chrome users. The percentage will rise to 60% by August and about 99% by the end of the year. Topics API enables Chrome to share information with third parties, such as advertisers, while maintaining a certain level of…

Triopoly Agrees to AI Safeguards; Ad Tech Scrubs MFA Sites; Oregon Privacy Act Signed

The Biden administration is demanding safeguards for AI for several reasons, key among them being safety. We’ve all read about instances in which everyday people trusted AI to generate accurate and verified content, which harmed them. The administration wants to ensure that AI systems are adequately tested before being made…

Threads Launching Branded Content Tools; Emodo’s Voice of the Publisher Survey; Microsoft + Activision

Upon its debut, Meta's Threads became one of the many platforms designed to take over Twitter's spot in the Mt. Rushmore of social media platforms. Since it is tied directly to millions of users' Instagram accounts, it rapidly hit 100 million users in a record five days, making it a…

Are Big Tech’s Privacy Updates Sending the Open Marketplace Into FreeFall?

In one corner, we have two tech giants releasing privacy edicts, and in the other, the advertising and digital media industry that has to deal with the fallout. In July, Apple and Google are both expected to launch privacy updates when they introduce new versions of their platforms. Will they…

Is the Cookie Cutoff Deadline in Error?; Google’s Video Ads Flub; RIP MediaMath

July 05, 2023 Google’s Q1 2024 Cookie Deadline Did Google Violate Its Video Ad Standards? Around the Water Cooler Is Google’s Q1 2024 Cookie Deadline a Mistake? The Google cookie deprecation countdown clock is inching closer and closer to its final tick. While many are testing their post-cookie solutions, some…

Amazon’s FTC Troubles; TAG Swats IVT; Albertsons’ Retail Media Regulation Plans

The Federal Trade Commission (FTC) filed a lawsuit against Amazon, accusing the company of signing users up for Prime without their knowledge. Now, when any website only provides a halfway decent ad experience, they can fall on the crutch of, "At least I didn't sign my users up for a…

Google’s Global Legal Troubles

The tech titan Google has found itself in another antitrust debacle. The EU dropped a bombshell, charging them with violating EU antitrust laws. Google's dominance in online advertising has led them down a slippery slope, undercutting their competitors left and right.

Carbon Offset Your Trip to Cannes Lions

Carbon offsets have received a bad rap from some as a form of greenwashing. However, Brian Murphy, Founder of The Alpine Project, told AdMonsters that carbon removal initiatives are a critical step in the path to net zero. Businesses can ultimately reduce their emissions, so they need to invest in…