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Best Practices For Monetizing CTV Ad Pods

Consumers are shifting to connected TV (CTV) in droves and CTV ad spend is skyrocketing in tandem. According to eMarketer, spending is set to reach $34.49 billion by 2025. But that doesn’t mean it’s been all smooth sailing for pubs. We spoke with Peter Ackerman, Director of Product Marketing at…

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The Future of CTV Is End-to-End

Companies that can forge a strong connection between the buy- and sell-sides are the ones that stand to win here. They can provide the most effective, efficient path forward for both parties to transact. The more holistic and advanced the offerings that ad tech partners can provide, the more efficient…

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