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shoppable

How Is Real-time Optimization Transforming Retail Media?

With the average person encountering thousands of ads daily, consumers cannot possibly process the volume of messages they receive. Brands and advertisers must invest in the most effective advertising channels available to cut through the clutter.  High purchase propensities environments such as grocery stores, drug stores, convenience stores, and big…

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Is It Time for Pubs to Take Shoppable Content Seriously?

Everyone loves a good proof of concept before pouring hundreds of thousands, or millions, into an idea. Shoppable content is one such idea, and it’s a lucrative, proven, revenue model. When activations like shoppable content are woven through editorial content, the line is blurred between where editorial reporting stops and…

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