shoppable ads Archives

Is Shoppable TV The Future Of Consumer Purchasing?

By Kacey Perinelli June 13, 2023

In a session at Ops NYC, “Shoppable TV: Shaping E-commerce's Future with Unique Consumer Experiences,” moderated by Marika Roque, Chief Innovation Officer & Chief Operating Officer for KERV and featuring Miles Fisher, Senior Director Ad Platforms & Growth Sales for Roku, and Amie Owen, US Head of Commerce for Universal…

Online Shoppaholics: How Can Publishers Embrace Commerce Media?

By Hector Pantazopoulos April 07, 2023

Shoppable online advertising is evolving beyond static banners and pop-ups. Today’s innovations are far more actionable than your standard, static units. To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience. Many have seen a parallel growth…