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multicultural audiences

Navigating the New Rules of Marketing to Multicultural Audiences

By Neil Sweeney September 24, 2024

Neil Sweeney, Founder/CEO of Reklaim, explores how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions.

Marketing Engineering – Uniting the Power of Cultural Insights and Data Analytics

By Jaime Cardenas May 06, 2024

Jaime Cardenas, CEO, AC&M Group, says that marketers must unite creativity and an engineering mindset to create authentic and nuanced campaigns. "Any campaign must resonate with the lived experience and shared values of the communities it is attempting to reach," he writes. Marketers must (and can) do better — it…