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lead generation

Maximum Scrub Rates are Lazy and Damaging

Anyone in their right mind who reads about, works towards or is rewarded because of the strong growth in online lead generation must surely wonder what loss of rational thought resulted in the commercialisation of "maximum scrub rates". Discuss. So, the first student to complete a BA in “The Beatles”…

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Ghost and Post

Imagine walking into a bar, buying a beer, and standing there drinking it. Now imagine that another punter walks into the same bar, buys exactly the same pint of beer, and stands beside you calmly drinking it.  Don't be confused. I am not suggesting they are drinking a "similar" pint.…

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