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No Job Shortage in Ad Tech…

In light of the big “day of action” by Occupy Wall Street last Tuesday, I thought it was an appropriate time to talk about a common theme of the protests: jobs. Over and over again we hear the chants of “jobs for the 99%.”However, the positions of the protesters stand…

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Publishers, It’s 2012 – Time to Increase Your Page Yield

 In this performance-driven medium, the push to increase performance is never-ending. I’ve seen many publishers invest deeply in people, process and technology to increase the revenue a page can yield, independent of the number of times it has been viewed. Today, it’s fairly common to have an internal discipline around…

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