Everything about:

esports

Esports: Changing the Name of the Advertising Game

With millions of people worldwide now homebound from Coronavirus and screentime increasing exponentially, for those publishers and advertisers that are willing to gamble on an industry that’s comparatively wet behind the ears, odds are esports is a winning hand. In fact, Twitch reports an increased usage of both gaming and…

Read More

SuperAwesome’s Jamie Gutfreund on Connecting the Dots Between Data and Marketing in a Privacy-centric Era

During her Publisher Forum Santa Monica keynote address, “Show Me, Don’t Tell Me: How Publishers Become Advertisers' Guides in a Turbulent Digital Ad Landscape,” on Monday, March 9, Gutfreund will discuss how stricter privacy laws, improving technology and shifting perceptions offer advertisers and marketers an opportunity to come together to…

Read More