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DSPs

Power Returns to the Content Creator: Why MFA & Audience-based Advertising Is No Longer the Way

By Zack Rosenberg May 03, 2024

With the death of cookies, the decline of MFA sites, and 96% of publishers depending on contextual targeting for their business, a paradigm switch is set to occur, placing more value, and power, to the publishers who create high-quality content.

Making Programmatic Easier for All with a Meta DSP

By Susie Stulz November 10, 2023

Long before MediaMath shut down, Mike Hauptman and Dan Bougourd were intrigued by the idea of building a meta DSP. They both joined MediaMath in the company’s early days, but by 2018, they were itching to bring programmatic advertising to the mid-market advertiser.