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0-party data

The Rise of Publisher Data and Its Potential for Tighter Collaboration Between Brands, Agencies, and Publishers

By June 03, 2022

With third-party cookie deprecation quickly becoming a reality, publishers are examining the data they have within their walls and realizing that they have unique and valuable assets to bring to the table. Their data will give rise to new opportunities for brands, agencies, and publishers to collaborate earlier on in…

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Twenty Questions: Zero-Party Data Edition

By November 24, 2021

What is zero-party data? Ask ten people (well, not ANY ten people; ten adtech dweebs) and you’ll get ten different answers—along with some medium-to-heavy ridicule. Zero-party data is still a relatively new concept (having been coined a scant three years ago), and adtech likes to take its time settling into new ideas.…

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