You Can Do That on Television: Video Automation and the OTT Front

October 18, 2016—5:20 pm

The question used to be when was the massive mound of TV ad dollars going to move to digital, but technology has once again changed the equation – digital publishers are moving their video content to the TV screen, and grabbing a growing slice of the pie. Although the barriers to entry have lowered, they’re still tough to surmount. In this interactive discussion, Hulu’s Adam Moser will discuss the OTT opportunity, the ups and downs of the programmatic video market and how other digital publishers can make the TV screen pay.