Wrap Up Panel: Moving Ad Dollars Multi-Platform

About the Panel Discussion

Moving Ad Dollars Multi-Platform

This is a panel discussion on the trend of agencies and brands moving away from only using traditional advertising mediums to a more multi-platform approach. Proportionately more money is now going to online/video/mobile in plans - how can we help continue this?

About the Panelists

Louisa Wong
General Manager, EMEA
AMNET, Aegis International Ltd

Louisa Wong is the General Manager for AMNET in EMEA; AMNET is the Aegis Trading Desk and serves as an integral delivery engine for Aegis Group. Her experience ranges from strategic sales, ad technology, data marketing solutions and developing targeting and optimisation strategies. She is responsible for leading and driving the AMNET vision through emerging technology, strategic media partnerships and data strategy in order to deliver value for the group’s global clients.

 Louisa, who lives in London, England has also held various positions at international companies including ADTECH (AOL), Reed Business Information and CBS Interactive (then CNET Networks). She holds an honours degree in Applied Psychology from Durham University.

James Brown
Digital Sales Director
Telegraph Media Group

James Brown, Digital Sales Director at Telegraph Media Group, has an extensive 10 years of media agency experience. Prior to joining TMG, James spent six years at Diffiniti where he was Digital Trading Director.  James moved to TMG in 2008 to take a role as Head of Commercial Strategy.  During this time James was responsible for launching the Performance Network which brought a new dimension to the TMG advertising portfolio, enabling TMG to carry pure play direct response advertisers.Promoted in 2010 to Digital Sales Director, James is responsible for global digital advertising revenues.

Lucia Mastromauro
Manager, Interactive Marketing, Europe
eBay
@LMastromauro

Ben Humphrey
Managing Director UK
Nugg.ad