Workshop: Working with Emerging Media

Emerging Media refers to the newest forms of content that are developing in the digital space and include such formats as video, audio, mobile, widgets, social media, etc. For Ad Operations professionals, these new emerging media formats pose new challenges for trafficking and workflow management. This session will give some tips and tricks for working with emerging media formats that will help as they become more prevalent in an ad trafficker’s responsibilities.

Workshop Leader:

Doug M. Wintz is founder and principle of DMW MediaWorks, a consultancy in interactive media and operations, with long-term clients that include the market leaders in online health, broadcast television, behavioral targeting and custom publishing.

Doug began his interactive career with Prodigy in 1988. During that time, he pioneered the sales and development of online applications for automotive clients Toyota, Ford and Autobytel, brokerage firm PCFN (DLJ Direct) and grocers Dominick’s and D’Agostino. He led the development of one of the first online ad networks for Softbank, managed sales/operations for game site Uproar and recently served as VP of Digital Media Solutions for Lycos.