Workshop: Publishers working with Agencies, Agencies working with Publishers

This interactive session will detail the many ways that publishers and agencies connect through the life cycle of a campaign and how to improve communication and efficiencies from both sides. This session will provide real insight into how the “other side” operates and the challenges they face in doing their jobs. This insight will help attendees understand what they can do to improve the process and increase the number of successful campaigns trafficked.

Workshop Leader:

Doug M. Wintz is founder and principle of DMW MediaWorks, a consultancy in interactive media and operations, with long-term clients that include the market leaders in online health, broadcast television, behavioral targeting and custom publishing.

Doug began his interactive career with Prodigy in 1988. During that time, he pioneered the sales and development of online applications for automotive clients Toyota, Ford and Autobytel, brokerage firm PCFN (DLJ Direct) and grocers Dominick’s and D’Agostino. He led the development of one of the first online ad networks for Softbank, managed sales/operations for game site Uproar and recently served as VP of Digital Media Solutions for Lycos.