Who Saw That? The Plausibility of Viewability

April 04, 2013—3:20 pm

UM’s Mitchell Weinstein and Blogher’s David Rowley want to dispel the notion that all publishers hate viewability while all agencies love it. Rather, they argue there’s a moist and juicy middle with opportunities, issues and benefits for both sides. Join in an interactive discussion that hits on the variety of tech approaches to viewability, the tool’s overall usefulness and whether viewability can actually herald higher CPMs.