About the Session
Session Title: Where Ops Meets Tech
Ashraf will delve into the technical inner workings of ad operations, reinforcing innovative technology as the enabler in making operations better, easier and ultimately cheaper
The Adfinity co-founder will use stats, case studies and examples from his own extensive experience in covering off some of the most significant technology developments affecting our industry, including big data, cloud technologies (horizontal against vertical scaling), NoSQL databases and data visualisation and decision making.
About the Speaker
COO and Cofounder
Ashraf is co-founder of Adinfinity, an Australian startup that specialises in building innovative solutions that are redefining the leading edge of publisher ad technologies.
Ashraf has worked for some of Australia’s largest and most complex online publishers including News Digital Media and Ninemsn. Since 2004 he has planned and executed dozens of enterprise: migrations, implementations and strategic change management projects. Managing large mission critical teams, he specialised in: ad technologies, operations and software development. Prior to this he co-founded and ran an internet and business software company and worked for one of the world’s largest pharmaceutical companies developing sales, CRM and business systems.
Ashraf is an evangelist of innovation in ad technologies and is passionate about commercial and operational excellence in digital advertising. As a strong advocate of industry standards, he has also been an active member of the Standards and Guidelines council of the Australian Interactive Advertising Bureau’s (IAB).