Where Do Trading Desks Go From Here?

Transactional technology is fast reshaping the world of media buying, with trading desks now fighting for branding dollars and purchasing via programmatic direct. Varick Media Management’s Jim Caruso and Magna Global’s Neeraj Kochar debate the future role of trading desks as well as media buying in general – what forces are encouraging agencies to re-align?

This session is perfect for agencies and publishers.