What is Modern Video Ad Serving for Publishers?

August 18, 2014—3:40 pm

The video and mobile ecosystems are constantly evolving and publishers are juggling multiple platforms to execute traditional selling, programmatic enablement, and private marketplaces to achieve higher yield and satisfy their advertiser’s expectations. This session will review how a modern video ad serving solution should holistically balance all impression opportunities whether it’s for direct sold campaigns, network or exchanges buys, or programmatic buyers while also enabling publishers with tools for transparency, audience verification, and brand protection for their advertisers.