Viewability: The Good, the Bad and the Ugly Lessons Learned So Far

It’s been a bit more than a year since the MRC said it was a-okay to transact against viewability metrics, but it’s felt more like a decade. It’s time to step back and figure out just what we’ve figured out during the great viewability trial – benchmarks, discrepancies tech providers, T&Cs, smart loading and more. Sharing his experience with the PGA Tour, Mike Mcleod will lead this forum-like session examining how far viewability has come and where it’s headed next.