Viewability and the Impact on Rate Card

November 09, 2015—7:10 pm

It’s fair to say that viewability is still being figured out – which vendors to use, how to handle discrepancies, how to optimize web sites, etc. – but selling waits for no man or woman and rate cards and forecasting of inventory and revenue need to be addressed. Varun Gupta will walk through how is addressing viewability in their rate card planning.