Video Will Become Television, Television Will Become Video

September 20, 2011—7:20 pm

This session is sponsored by Videoplaza

About the Session

The convergence of online video and television continues and smart advertising buyers and sellers are already bringing them together. Tom Bowman, VP Strategy & Operations Global Advertising Sales at BBC Worldwide will share the efficiencies of traditionally separated operations teams being merged and learning from each other.

About the Speaker

Tom Bowman
VP Strategy & Operations Global Advertising Sales, BBC Worldwide

Tom heads the team who advise internal clients and stakeholders across all BBC Worldwide’s platforms. These include BBC Global Channels and BBC World News on TV, online with the BBC’s international ad funded website and its corresponding international mobile site. The team advises internal clients on ad sales strategy and is also responsible for Sales Operations and Custom solutions across TV, digital and mobile.

Tom joined BBC Worldwide in November 2007 as the Vice President of International Advertising Sales for Prior to joining BBC Worldwide, Tom held a number of commercial roles at MSN including leading the global sales team, opening new markets and heading up the EMEA sales team. Prior to his time at MSN, Tom was the launch sales director for Yahoo! in the UK.