Video and Mobile Viewability Open Forum

While the Media Ratings Council lifted its advisory against transacting on a viewable basis at the beginning of April, the gating period for video viewability ends June 30 and the viability of mobile viewability seems even further off. AdMonsters Content Czar Rob Beeler and PointRoll VP of Digital Innovation and Product Strategy Todd Pasternack direct a town-hall-style discussion examining demand and supply-side preparation, transactional challenges, reporting woes and more.