Using AI and Big Data to Unlock Business Value from Your Audiences

Publishers today have an overwhelming number of choices and options when they are considering how to monetize their unique audiences.  Their objectives are to grow ad revenues and retain happy advertisers.  Increasingly they are looking to new technologies to deliver.  In this presentation, Mark Torrance will explain how modern ad tech companies use Artificial Intelligence and Big Data to help advertisers and publishers achieve the best business results, and how that shifts the focus ad operations and sales professionals should have as they sit alongside intelligent software systems to cooperate on running marketing campaigns of the future.