Unleashing the Power of Data

April 14, 2011—7:30 pm


The Sponsor

Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. The company is used by the world’s leading media agencies, hundreds of major marketers and millions of global websites including thousands of the world’s best known destinations. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace’s most consistent and accountable audiences. Launched in 2006, Quantcast is backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. Come Get Quantified™ atwww.quantcast.com.


About the Session:

Topic: Unleashing the Power of Data

One can’t underestimate the value of data to the entire online advertising ecosystem and yet the true potential for making data make money isn’t being realized by buyers and sellers. This session will outline how to use your own data sources for maximum revenue.


About the Speaker

Louisa WongBen Wood
Managing Director of Media Platforms, iProspect





Watch Louisa Wong from iProspect Preach the Revolution of Ad Ops