Tumbling Into a Creative Revolution

October 04, 2012—5:20 pm

In June Rick Webb, cofounder and former COO of groundbreaking agency The Barbarian Group, turned heads by announcing that he would be working on a full-time basis as a consultant for the burgeoning monetization efforts at Tumblr. Claiming that most of web advertising is still “crap,” Webb wrote that it was time to switch to the platform side and that Tumblr is all about “creativity and creators, form product to community.” Sharing insight from his current experience as well as lessons from from his 10 years at the Barbarian Group, Webb will explore how social media, native formats and premium content are leading to a new age in digital advertising.