Tim Faircliff: Best Practices in Multi-platform Digital Media

April 14, 2011—5:15 pm

About the Session:

Best Practices in Multi-platform Digital Media


The role of Ad Operations is rapidly evolving as it acts as the “Engine Room” in terms of revenue delivery and optimization. Ad operations is not just about trafficking advertisements but about helping execution, customer service and business direction. Data drives our understanding of business operations and it is the ad operations teams that are holding those important data sets to inform business strategy. Aligning Ad Operations with other areas of a business, such as finance to exact operational excellence will enhance the performance of the business.  For businesses to benefit they need to re-evaluate the importance of the roles and functions involved in ad operations and position them accordingly.


About the Sponsor: 


Auditude is the leader in IP-based video monetization for premium content owners and distributors. We ensure the largest producers and distributors of broadcast content have a single solution for even the most complex video needs.

Our video ad serving platform manages and monetizes online and mobile video for some of the industry’s largest brands including Comcast, Fox News, Major League Baseball, Dailymotion, Lionsgate, Starz Media, Sony Music Group, Dick Clark Productions, Universal Music Group, UK’s Channel Five and more. Our patented broadcast fingerprinting technology tracks your broadcast video across the web to enable complete management and monetization of your content. Auditude’s demand services division allows our technology partners to tap into premium advertising dollars when and if that is required.



About the Speaker

Tim FaircliffTim Faircliff
General Manager, Thomson Reuters


Tim Faircliff is general manager of consumer media at Thomson Reuters, where he leads the sales, marketing and development of the company’s multimedia news and information products available on digital media platforms including Reuters.com, mobile applications, and internet delivered television.  These products are targeted at consumers in the areas of news, business information and financial investments. Mr. Faircliff joined Reuters in 2005 from the Telegraph Group, where he worked for seven years in a number of digital media roles, most recently as general manager of telegraph.co.uk, managing all programming, development and marketing aspects of the site. An active member of the online industry, Mr. Faircliff is the co-chair of the Association of Online Publishers (AOP) and sits on the board of the IDM/IAB Digital Marketing Council. Mr. Faircliff graduated with honours from the London School of Economics.  He lives in Surrey with his wife and two children.