The Video Attention Index: Measuring the Shifting Value of TV and OLV Advertising
August 25, 2015—1:50 pm
GRPs and impressions have been, and continue to be, the standard currency for advertisers to plan their TV and digital campaigns. However, the one measurement that these metrics cannot tell advertisers is if people are actually paying attention to the ads they are watching. Join AOL for a session on the Attention Index, a new AOL metric that measures the shift in consumers’ attention and accounts for its impact on ad effectiveness.