The Rubicon Project: Automated Trading and the Tools Publishers need to Compete

About the Sponsor:

The Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry.  Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 1,200,000,000,000 (one point two trillion) ad transactions for more than 350 of the largest properties on the Internet and processed 500 billion RTB transactions in Q4 2010.  REVV helps premium Web publishers like NBC Universal, Time Inc., Gannett and CareerBuilder make more money by optimizing their ad space, eliminate unnecessary ad operations costs and protect their brands.  The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace.  More than 600 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 550 million unique users.  Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, GE/NBC Universal’s Peacock Equity Fund and News Corporation.

The Display ecosystem has evolved into a largely fragmented and complex landscape for Publishers today. Knowing when, how and to whom to sell an impression to maximise revenue is becoming increasingly difficult. This presentation will look at key trends in the marketplace, and ultimately identify the operational tools and controls that Publishers need to equip themselves with in order to maximise the value of their data, and how to best capture budgets through Real-time bidding and Private Marketplaces.

About the Session:

The Display ecosystem has evolved into a largely fragmented and complex landscape for Publishers today. Knowing when, how and to whom to sell an impression to maximise revenue is becoming increasingly difficult. This presentation will look at key trends in the marketplace, and ultimately identify the operational tools and controls that Publishers need to equip themselves with in order to maximise the value of their data, and how to best capture budgets through Real-time bidding and Private Marketplaces.

About the Speaker:

Justin Thomas

Director of Publisher Development, International, EMEA, Rubicon Project

Justin Thomas, Publisher Sales Director. Justin began his online media career in 1999 running Inside Sales for AOL Europe on a team of one, himself. He somehow progressed through the ranks to run Business Development in the UK for AOL up until 2005, responsible for client direct advertising and strategic partnerships. Justin left big Publisher Life to co-own a start-up that creates and manages Publisher white-label comparison services for consumer financial products. Justin was Rubicon Project’s first International hire in May 2009. He lives in Queen’s Park in London with his wife and son.