The Publisher Opportunity in Today’s Marketplace

About the Session:

Title: The Publisher Opportunity in Today’s Marketplace
Summary: As the complexity of the marketplace increases, publishers need to respond by focusing on their key strengths. Additionally agencies and publishers need to work together for the benefit of the advertiser. This session will talk about 3 key areas where publishers need to focus to bring value to the market and issues agencies and publishers need to tackle to bring more dollars to online display advertising.

About the Speaker:

Pierre Naggar

Head of Y!DR & Performance Display Strategy
Yahoo!

Pierre Naagar started his digital journey with Realmedia UK in 1998 where he spent 7 years in different roles (Marketing, Research, Client Services, Business Development, Operations). Pierre then moved to Italy for 2.5 years as Managing Director for 24/7 Realmedia to promote 24/7 suite of ad technology solutions to premium publishers and search services. In 2007, he joined Bluelithium as Business Development Director for Europe to extend our reach outside the UK and develop new revenue streams. Since Pierre joined Yahoo! (as part of the Bluelitium acquisition), he has been working both on the supply side as Head of the Publisher and Media Buying team as well as on the client side as Head of Yahoo! DR (Yahoo! Ad Network offering). More recently, as part of his new role which is to work with agencies who want to trade on the Right Media Exchange, he has been spending a lot of time looking at trading platforms, DSPs, SSPs, RTB etc.