The Outstream Opportunity

Advertisers, agencies and publishers are seeking alternative approaches to pre-roll advertising because of the challenges associated with limited premium video inventory. Outstream video advertising formats help solve this problem as they do not require existing video content to run; instead, they place video advertising within a variety of editorial content environments. And since most outstream formats only play when they are 50% in-view, they offer a huge relief to publishers grappling with the industry’s ever-conflicted standards on viewability. In this session from Teads, attendees will gain new insight into the importance of outstream for the video advertising ecosystem and learn how to leverage these innovative formats to meet their video goals.