The Omnichannel Initiative

Integrated, holistic, 360 – we’ve heard many a buzzword for true cross-channel marketing, but omnichannel may have the technological legs to back up the hype. WPP’s Neo@Ogilvy and independent agency Beeby Clark + Meyler discuss the meaning and relevance of omnichannel marketing for agencies big and small, as well as how their agencies are using the latest tech to integrate campaigns across an ever-growing number of channels.