The New Wave In Native: Mobile Video

June 10, 2014—3:50 pm

As mobile-first publishers adopt feed-based formats to deliver their content, static “native” ads have disappointed. Let’s face it – they’re not pleasant for users, the campaigns don’t deliver for brands and the units typically generate just pennies of revenue for publishers.

Garrett Ward, Director – Digital Operations at the New York Daily News will be on hand to talk about the latest trends in video and what NYDN is doing to take advantage of the new wave in native.

With video averaging 3X to 4X higher eCPMs than display, in-feed mobile video is emerging as the new wave in native, giving publishers the opportunity to generate more revenue from fewer campaigns.

The writing is on the wall with the advent of Facebook and Instagram’s highly desirable in-feed, auto-play video ads. Brands are shifting to creating more short-form, high-impact video made for mobile, and they’ll want to reach your users with high quality sight, sound and motion too.

Are you prepared to capture those brand dollars? What is your plan for native ads?