The New Generation of “Mobile-First” Publishers: What Strategies You Need to Employ to Bridge the Mobile Monetization Gap for Advertising
For the first time in history, mobile devices will account for over 50% of all internet usage. However, there is a significant monetization gap between mobile traffic and the amount of revenue this traffic generates. As traffic continues to move to mobile, this gap will increase unless publishers recognize that this is a significant source of revenue potential.
In order to create the level of change necessary to transform media companies and capture growth in new digital revenue growth, publishers need to embrace the ideas and strategies of a mobile-first organization. Join GM/VP Global Publisher Business of Amobee, Rujul Patel, as he describes how successful publishers are taking advantage of new technologies to enhance their corporate reach, target new audiences and maintain their exposure across channels.