The Longest Yard: Multi-Channel Measurement

On the eve of the launch of panel-based metrics for mobile video, this panel will discuss how publishers and agencies are measuring and optimizing campaigns across a slew of channels with disparate metrics. How will new GRP-based metrics and increased Internet streaming change how revenue strategists evaluate campaign performance? What doors are opened by advanced metrics, and what are the opportunities and limitations in understanding reach across a wealth of devices?

This session is perfect for publishers and agencies.